How professional photography helps landlords attract quality tenants faster in competitive neighborhoods like Rainier Beach
The Seattle rental market doesn’t forgive mediocre listing photos. When a property owner contacted us about photographing their newly remodeled 4-bedroom home in Rainier Beach, they understood something crucial: in a market where renters scroll through dozens of listings before their morning coffee, you have about 3 seconds to make them stop.
This wasn’t just any rental property. This was a 1918 Craftsman that had been thoughtfully updated throughout—the kind of home that deserves photography matching the quality of the renovation. The owner chose our Core Listing Package, and here’s what happened on shoot day.
The Property: Where History Meets Modern Living
Rainier Beach has evolved into one of Seattle’s most interesting neighborhoods—close to light rail, Lake Washington, and increasingly attractive to renters who want character without the Capitol Hill price tag. This particular home bridged nearly a century of Seattle history with today’s rental market expectations.

The exterior retained its Craftsman charm—that covered porch, the architectural details, the inviting red door—while hiding a completely modernized interior. For rental photography, this combination is gold. Renters want character, but they also want updated kitchens and bathrooms. This home delivered both.
Why Professional Photography Matters for Rental Properties
Here’s a stat that surprises landlords: rental listings with professional photos receive 61% more inquiries than those with smartphone photos. But it’s not just about quantity—it’s about quality of leads.
When you invest in professional photography for a rental, you’re filtering your applicant pool before they ever schedule a showing. The renters who respond to well-photographed listings tend to be:
- More serious about finding their next home
- Better able to afford the rent (quality photos signal quality property)
- More respectful of the property (they can see it’s been maintained)
- Less likely to waste your time with showings
This owner understood that vacant rental properties cost money every day. Getting the right tenant quickly matters more than saving a few hundred dollars on photography.
The Core Listing Package: What’s Included
Our Core Listing Package is designed specifically for properties where complete marketing materials matter—whether you’re selling or renting. Here’s what we delivered for this Rainier Beach rental:
Professional Interior & Exterior Photography
We shot 80+ images covering every room, angle, and detail. For rental properties, we focus on the questions tenants always ask: How much natural light? Will my furniture fit? Is the kitchen really updated?

The kitchen renovation was the star of this property—and we made sure every detail showed up in the photos.
The kitchen photos alone probably added $200-300 to the achievable monthly rent. When renters see a kitchen like this, they’re not just looking at cabinets and countertops—they’re imagining their life here. That’s worth paying for.

Detail shots prove quality. That farmhouse sink and hexagon backsplash signal this wasn’t a budget flip.
Drone Aerial Photography
Aerial shots answer questions before renters ask them. How big is the yard? What’s the neighborhood like? Is parking available?

Drone photography shows what ground-level photos can’t: the full scope of the property and its setting.
For this property, the aerial shots showcased that fully fenced backyard (massive selling point for pet owners) and the quiet residential street (appealing to families). The fall colors didn’t hurt either—Seattle looks particularly beautiful from above in October.

This wider aerial shot reminded prospective tenants why they want to live in Seattle—lake views, mountains, and established neighborhoods.
Zillow 3D Home Tour
Here’s where rental photography in 2025 gets interesting. The 3D tour integration with Zillow means renters can virtually walk through the property before scheduling a showing.
Why this matters: You eliminate unqualified leads. Someone who virtually tours the home and then requests a showing is genuinely interested. This saves landlords hours of time showing the property to people who would have realized it wasn’t right the moment they walked in.
The 3D tour also keeps your listing active longer on Zillow’s platform, improving your search ranking and visibility.
Black & White Floor Plans
Most landlords skip floor plans for rentals. Big mistake.

Floor plans help renters understand the layout before they visit—reducing unnecessary showings.
Floor plans accomplish two things:
- They help serious renters determine if the layout works for their needs
- They make your listing look professional and legitimate (which matters in a market with scams)
For this 4-bedroom property, the floor plan clearly showed that the primary bedroom was separated from the other bedrooms—a huge plus for families or roommate situations.
The Shoot: Timing, Angles, and Light
We arrived at this Rainier Beach property at 11 AM on a partly cloudy October day—perfect conditions for Seattle real estate photography.
Exterior Shots: Making Curb Appeal Count

The vertical composition emphasizes the covered entry—a feature Seattle renters specifically search for.
The front exterior required two key angles: one showing the full property and neighborhood context, and one emphasizing that covered porch entry. In Seattle, covered entries aren’t just nice-to-have—they’re functional. Renters know this, so we made sure the photos highlighted it.
The timing was intentional. Late morning light in October provides even illumination without harsh shadows, and the fall foliage added seasonal warmth without overwhelming the architecture.
Interior Shots: Proving the Quality
Empty homes can be challenging to photograph, but they have one advantage: renters see the actual space without someone else’s furniture influencing their perception.

Shooting from the corner maximizes the sense of space while showcasing the hardwood floors and natural light.
We shot every room from multiple angles, but the strategy remained consistent: show the space, show the light, show the condition. For rental properties, condition matters enormously. These photos proved that “updated throughout” wasn’t marketing speak—it was reality.

The dining room chandelier and architectural details signal quality construction and maintenance.
The living and dining rooms flowed together, and we made sure the photos demonstrated that open feel. Modern renters want spaces that work for both daily living and entertaining—even in rental properties.
Bathrooms: Where Renovations Show Their Worth

The double vanity with quartz countertops—this is the photo that justifies premium rent.
If kitchens sell homes, bathrooms seal the deal. This primary bathroom renovation was spectacular, and we lit it to showcase every detail: the quartz countertops, the modern fixtures, the frameless mirror, the quality tile work.

Detail shots like this walk-in shower prove the renovation quality—this isn’t builder-grade work.
For rental properties especially, bathroom photos eliminate concerns. When renters see a bathroom this nice, they’re not worried about what’s behind the walls or whether the landlord cuts corners.
The Family Room: Bonus Space That Commands Premium Rent

The vaulted ceiling family room was a show-stopper—the kind of space that makes renters willing to pay more.
This family room on the upper level was the secret weapon. Most 4-bedroom rentals in this price range don’t have bonus spaces like this. The vaulted ceilings, exposed beams, and generous square footage made this feel less like a rental and more like a home.
We shot it to emphasize the volume and architectural interest. Renters scrolling listings at midnight will stop on this photo.
Bedrooms: Simple, Clean, Spacious

The primary bedroom photography focused on showing true size and natural light—the two things renters care most about.
Empty bedrooms need to feel spacious and bright. We achieved this by shooting from corners (maximizing perceived space), timing for optimal natural light, and ensuring the neutral colors showed true-to-life.
For rental properties, bedroom photos answer a simple question: “Can my bed and furniture fit?” These photos made the answer obviously yes.
Outdoor Spaces: The Seattle Dream

The new deck and fenced yard are major amenities—photos prove they exist and show their condition.
The new cedar deck and fully fenced backyard were significant selling points. In Seattle’s rental market, outdoor space commands a premium, especially when it’s usable and private.
We shot the outdoor areas to show both the spaces themselves and their connection to the home. Renters need to visualize summer barbecues and morning coffee on that deck.
The Results: What Professional Photography Delivers
While we can’t share specific rental income details (client confidentiality), we can tell you what typically happens when landlords invest in our Core Listing Package:
Faster Rental Times: Properties with professional photos rent 30-50% faster than those with DIY photos. In Seattle’s market, that can mean 2-3 weeks versus 6-8 weeks vacant.
Higher Quality Tenants: Better photos attract more qualified applicants. When you have 20 applications instead of 3, you can be selective.
Premium Rent Justification: Professional photos help justify asking rent. When your listing looks better than comparable properties, renters understand why you’re asking more.
Reduced Showing Time: 3D tours and quality photos mean fewer unnecessary showings. Your property manager (or you) saves hours.
For this Rainier Beach property specifically, the owner reported receiving multiple qualified applications within the first week of listing. The winning tenant cited the photos as the reason they prioritized this property over others in their search.
Why Rainier Beach Properties Deserve Great Photography
Rainier Beach is often overlooked in Seattle rental marketing, but it shouldn’t be. The neighborhood offers:
- Light rail access (massive for Seattle renters)
- Proximity to Lake Washington
- Relative affordability compared to North Seattle
- Diverse, established community character
- Quality housing stock (including historic homes like this one)
The challenge is overcoming outdated perceptions. Professional photography helps position Rainier Beach properties appropriately—as quality homes in an up-and-coming area with real amenities.
What Landlords Should Know About Rental Photography
If you’re managing rental properties in Seattle, here’s what matters:
Invest Before Listing: Professional photography isn’t an expense—it’s marketing that pays for itself in reduced vacancy time. A property that sits vacant for an extra week costs far more than photography.
Update Photos After Renovations: If you’ve updated the property, your listing photos should reflect that. Don’t use 3-year-old photos of the old kitchen when you’ve just installed new cabinets.
Include Floor Plans: Especially for single-family rentals, floor plans reduce confusion and unqualified showings.
Use Aerial Photos: If you have a yard, parking, or neighborhood context worth showing, drone photos are invaluable.
Consider 3D Tours: The marginal cost is minimal, and the qualified lead generation is significant.
The Core Listing Package: Is It Right for Your Property?
Our Core Listing Package makes sense for:
- Single-family homes for sale or rent
- Higher-end rentals where quality tenants matter
- Properties with recent renovations you want to showcase
- Competitive markets where presentation matters
- Landlords who understand that vacant properties cost money
It’s probably overkill for:
- Budget apartments where turnover is expected
- Properties that will rent regardless of photos
- Situations where you have qualified tenants already lined up
For this Rainier Beach property, the Core Listing Package was the right call. The owner invested in a quality renovation and wanted photography that matched.
Lessons from This Shoot
After 5000+ Pacific Northwest property shoots, here’s what this one reinforced:
Historic homes photograph beautifully when they’ve been thoughtfully updated. The exterior charm combined with modern interiors creates compelling contrast.
Fall in Seattle is underrated for real estate photography. The color and light create warmth that resonates with buyers and renters.
Details matter more than square footage. The farmhouse sink and hexagon backsplash generated more positive comments than the room sizes.
Landlords who invest in presentation attract better tenants. It’s that simple.
Rainier Beach deserves better marketing. This neighborhood has great properties—they just need photography that shows it.
Ready to Market Your Rental Property?
Whether you’re listing a renovated Craftsman in Rainier Beach or a modern townhome in Ballard, the principle remains: renters decide whether to schedule showings based on your photos. Make them count.
Our Core Listing Package delivers everything you need to compete in Seattle’s rental market: professional interior/exterior photography, drone aerials, 3D home tours, and floor plans. We handle the technical details so you can focus on finding the right tenant.
Curious what your property would look like with professional photography? We’ve shot homes in every Seattle neighborhood, from historic Craftsmans to new construction, from budget rentals to luxury properties.
Ready to improve your rental marketing? Contact Photos in the House to discuss your property and timeline. Most shoots can be scheduled within 3-5 business days, with photos delivered within 24 hours.
About This Property Shoot
Location: Rainier Beach, Seattle
Property Type: 4-bedroom, 2-bathroom single-family home
Year Built: 1918 (renovated 2024)
Package: Core Listing Package
Shoot Date: October 2024
Total Images Delivered: 80+
Turnaround Time: 24 hours
Services Included:
- Professional interior photography (all rooms, multiple angles)
- Exterior photography (front, rear, and detail shots)
- Drone aerial photography (property and neighborhood context)
- Zillow 3D Home Tour integration
- Black & white architectural floor plans
- Professional photo editing and HDR processing
- Web-optimized image delivery
- MLS-ready formatting
Photos in the House is a professional real estate and vacation rental photography business serving the Greater Seattle area. We specialize in helping agents, landlords, and homeowners present properties that stand out in competitive markets. From Rainier Beach to Ballard, we know Seattle neighborhoods and how to photograph them.
